Tether, the issuer of USDT stablecoin, acquired over 10% of Juventus Football Club’s share capital, securing 6.18% voting rights, marking a significant step for crypto integration into traditional sports industries.
Juventus, Italy’s most successful football club with 36 Serie A titles, has been under Agnelli family control since 1923, making this investment a strategic move for Tether to leverage the club’s global brand for mainstream crypto adoption.
This acquisition follows Tether’s earlier minority stake in Juventus in February 2025, reflecting a growing trend of crypto firms investing in sports, with Nielsen projecting $5 billion in blockchain sponsorships by 2026.
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