The Smarter Web Company’s purchase of 196.90 Bitcoin for £15.18 million reflects a growing trend among UK firms to treat Bitcoin as a treasury asset, aligning with its 10-year plan formalized in April 2025 to hold 543.5 Bitcoin, a strategy backed by a recent £29.3 million funding round reported on June 16, 2025.
This move challenges traditional financial norms, as a 2024 Bitcoin Policy Institute report by Dr. Matthew Ferranti suggests central banks could optimally allocate 2-5% of reserves to Bitcoin, mirroring El Salvador’s 10% holding, indicating Bitcoin’s potential as a hedge against inflation amid global economic uncertainty.
Despite enthusiasm, the purchase occurs against a backdrop of volatility, with the company’s average Bitcoin cost basis at £78,793 and regulatory ambiguity in the UK, where Bitcoin remains unregulated, prompting a 2025 guide from recap.io to emphasize risk management for corporate Bitcoin adoption.
