The integration of Coinbase with Samsung Pay, announced on July 29, 2025, leverages Samsung’s vast user base of over 300 million active devices to potentially onboard millions into cryptocurrency, aligning with Chainalysis 2024 data showing North America’s $1.3 trillion in crypto activity, signaling a pivotal shift in retail adoption.
This move counters skepticism about Coinbase’s innovation post-2022 FTX collapse, as it simplifies fiat-to-crypto transactions, potentially boosting trading volumes by reducing friction, a strategy supported by a 2023 MIT study on payment ease increasing crypto use by 15% among new users.The U.S. and Canada focus reflects strategic targeting of affluent markets, challenging the narrative of regulatory stagnation, with recent Chainalysis reports indicating a 22.5% global market share for North America, driven by institutional and now retail momentum.
