Charles Schwab, a $10 trillion asset manager, plans to launch spot Bitcoin and crypto trading within 12 months, as confirmed by CEO Rick Wurster during an analyst call, signaling a major shift for traditional finance into digital assets.
The announcement aligns with a 400% surge in traffic to Schwab’s crypto website, with 70% of visitors being potential new clients, reflecting growing mainstream demand for cryptocurrency access through trusted financial brands.
This move follows Schwab’s partnership with Trump Media and Technology Group in January 2025 to develop Truth.Fi, a fintech platform offering crypto services, amid expectations of a more favorable U.S. regulatory environment under the Trump administration.
